Clusterfest
brand extension | email • ola • social • ooh • signage
A collaboration between Comedy Central and Superfly, Clusterfest is a comedy and music festival in San Francisco boasting headliners such as John Mulaney, Amy Poehler, and Issa Rae. We focused on pushing a simple, type-driven style for email, marketing, social, and out of home campaigns.
Artist Cards
To produce over 90 artist announcements on both the Clusterfest channels and the artists’, we created a quick and flexible system of gridded type and photography, overlayed with a noisy xerox texture on multiply.
Social
We pushed out tons of fun social announcements and reminders for the 6 months leading up to the festival, from initial ticket pushes to onsite needs.
After news broke about the first real image of a black hole, and consequently the memes that followed, Clusterfest jumped into the conversation with some funny this-or-that polls on instagram stories. This was one of my favorite pieces!
The countdown begins! Style involves ultra bold, wide type, bright + simple animation, and photography applied over the brand’s light blue on the hard light blending mode.
Gif for artists to post on their own channels letting fans know they’ll be at Cluster.
Onsite Signage
Functional pieces onsite include the site map and patron guide.
