Sirius Cooks

packaging | logo design | direct mail

Sirius Cooks was founded in 2008 by Hattie and Julie, who wanted to provide the highest quality homemade pet food that took into account the allergies pets have that many companies ignore. Most commercial pet foods are made with processed wheat and corn, which are cheap to produce, but cause digestive problems and allergic reactions in pets. Since Sirius Cooks products are made from scratch in store daily with fresh, human-grade ingredients, the rebrand uses abstracted raw ingredients for scrumptious textures that even you would want to eat.

Packaging

The doggie ice cream pints feature watercolored fruit illustrations as well as a texture made from rubbing the fruit on paper to communicate how raw the ingredients are.

Packaging

Biscuit packaging features ingredients smattered across the front, manifesto copy from the store owners, and a custom die cut for each type of biscuit.

Direct Mail

Brand loyal customers receive a luxe invite to an in-store popup event that appears to be a romantic dinner for two from the front of the card. Upon opening, it's revealed the event is for owners and their pets, shown buy a hand-drawn dog paw holding a bouquet of flowers that pops open from the card.